We’ve done the work. Now we’ll help you do it.

Twenty+ years of building data teams, platforms, and the cultures that make them work.

Forty Four is led by a former engineering leader at evo.com, Nordstrom, and Getty Images where he ran data engineering, BI, supply chain technology, infrastructure, cores services, and helpdesk. We help companies turn technology into results without the jargon and without hiding behind slides.

  • AI Strategy & Adoption

    We’re not here to replace employees. We’re here to make employees better.

    Everyone is being told they need AI, but few are told what for. We start with the real question: where would AI actually help your people? That might mean less repetitive reporting, faster answers from your own data, or better support for customers and staff. Sometimes the honest answer is that you don’t need it yet, and we’ll tell you. When AI is the right fit, we help you set it up properly.

    We find the right use cases by talking with the people doing the work, not just leadership, and get your data ready, because AI is only as good as what it’s built on. We help you choose tools that fit your size and budget without the vendor hype, set guardrails for privacy, security and accuracy before anything goes live, and train your team so AI becomes a tool they trust, not something done to them.

  • Data & Analytics

    Your data should answer questions, not create new ones.

    We design modern cloud data platforms built to scale with your business, from data warehouses to full lakehouses, and build reporting on clean, consistent definitions so everyone works from the same numbers. Just as importantly, we fix what’s underneath, so the pipelines and models feeding your reports deliver accurate data on time.

    Whether you’re untangling years of legacy code or standing up an enterprise-scale platform from scratch, we’ve done the hands-on work and led the teams doing it, and we bring that practical experience to guiding yours.

  • DevOps & Infrastructure

    Ship with confidence, not crossed fingers.

    Slow releases and fragile environments drain your team and hold your business back. We modernize CI/CD, cloud infrastructure and operational practices so engineers ship faster and sleep better. That can mean automating manual deployments, making environments consistent from development to production, or adding the monitoring that catches problems before your customers do.

    We focus on practical automation that fits your size, not over-engineered tooling you’ll never maintain, and we leave your team with processes they understand and can own long after we’re gone.

  • Technology Leadership

    Experienced technology leadership, exactly when you need it.

    Need senior leadership without a full-time executive hire? We provide fractional and interim technology leadership, setting strategy, building roadmaps, rightsizing teams, and coaching managers and principal engineers. Whether you’re bridging the gap between executives, preparing for growth, or getting a struggling team back on track, we step in quickly and start making progress from day one.

    We’ve led multi-layer organizations across data, BI, infrastructure, supply chain and support, so we understand how technology decisions ripple through a business. And when it’s time for a permanent leader, we help you find the right one and set them up to succeed.

  • Culture & Team Health

    We believe trust is the foundation of every excellent team, and when people feel safe, are happy, and spend most of their time on work that energizes them, great teams follow. We help leaders build that foundation through psychological safety and accountability, so people do their best work and stay. That might mean improving how teams communicate, clarifying roles, or helping managers handle difficult conversations with confidence.

    We draw on conscious and servant leadership, with practical tools like team assessments, leadership coaching and operating rhythms that last. We take the work seriously, but not ourselves, and we work alongside your leaders rather than handing them a playbook. The result is a workplace where people feel heard, problems surface early, and good performance becomes the norm.

  • E-Commerce Technology

    We’ve been on the other side of the checkout.

    We’ve run the technology behind real retail operations, from online storefronts to the supply chain behind them. We help e-commerce businesses connect their customer, order and inventory data, choose the right platforms, and build analytics that drive decisions, not just dashboards.

    That might mean seeing which products and channels are actually profitable, keeping inventory accurate everywhere you sell, or making sure your systems hold up during a big sale or holiday rush. As you grow, we help you scale without piling on disconnected tools, so new channels and partners fit into one clear picture of your business. Because we’ve lived through peak seasons and late-night outages ourselves, we build solutions your team can run with confidence long after launch.